Some people believe life isn’t fair.
On the contrary, quite the opposite is true; life is perfectly fair. It asserts itself through specific, unwavering natural laws – universal principles that never deviate in their expression.
Natural laws are either working in your favour, or they’re not, but understand this: the laws themselves do not discriminate. Whichever way they’re showing up in your life, it’s not down to any deviation in the expression of the law – it’s down to you, your awareness of them and your ability to put them to work in your favour.
In a previous message, I encouraged you to think into the following question:
Of all the activities you engage in on a day-to-day basis, what do you think is the most valuable in regard to return on investment?
Here’s why the question is so important and why I asked it.
Laws are inescapable truths. You can escape knowledge of them, in other words you can be ignorant, but you’ll never escape the consequences.
Take cause and effect for example. Every cause has an effect and every effect has a cause. Whether the effects are what you’d like or not is irrelevant to the law, the point is cause and effect asserts itself, right on schedule, every time, regardless.
It can do nothing else.
And here’s another inescapable truth you’d be wise to give your undivided attention to:-
A small number of causes have a vastly disproportionate influence on effects.
In other words, the most effective things we do are vastly more worthwhile than the rest because we get the most results from a small amount of activities.
If the last sentence didn’t stop you in your tracks, read it again. And again if necessary.
Because make no mistake, unless you get this particular inescapable truth fixed firmly in your mind – and start to live by it on a day-to-day basis – you’ll condemn yourself to the well-trodden path of constant struggle, frustration, underachievement and mediocrity.
I don’t want that for you anymore than you do.
But I can do nothing if you choose to be willfully ignorant (which is exactly what you’ll be guilty of if you choose to do nothing with the knowledge this message brings you).
Correct me if I’m wrong but, at some level, you aspire for greater things. You want more out of life.
If you are serious about enjoying a level of success most business owners only dream of, then you need to understand this: if you want more out of life, you need to put more in…
…BUT that does NOT mean you get busy getting busier.
It means you start applying a lot more intelligence – awareness if you will – to become acutely aware of the activities that drive the biggest returns on investment in your business and your personal life.
This isn’t some “cock and bull” theory. This is a long-observed, long-established reality of life in general, not just business. It’s tried, tested and proven.
And the bottom line is, the more you align your thinking with it, the more successful you’ll be.
Christian Simpson is the UK’s leading coach and mentor to business owners and entrepreneurs. For COMPLIMENTARY ACCESS to tried, tested and proven entrepreneurial success strategies, click here