Common sense.
It’s got a lot to answer for.
Some people find it complimentary to be described as having a lot of “common sense”.
Personally, I’d rather be described as I often am.
“Weird”.
There are two problems with “common sense”.
The first is that it’s common.
About a decade ago, a great mentor of mine imparted some wisdom that’s served me incredibly well ever since.
“Christian, whenever you see the crowd moving in one direction and a tiny minority move in the other, always follow the minority. There’s no greater step in the road to success than grasping that truth. The masses have always been wrong.”
Which leads to the second problem with “common sense”.
There’s often very little sense in it at all.
If applying “common sense” to your business ensured it grew exponentially, I’d be all for it.
Unfortunately, the statistics reveal the legacy of common sense is typically struggle, failure or at the very best working all hours God sends in a job where you just happen to be the boss.
It’s a sad truth of entrepreneurial life for the overwhelming majority. Most business owners have a job inside their own businesses. They’re trapped, chained to a job in a business consuming them whole.
Living the dream.
Not.
If that’s what entrepreneurial life is meant to be like, we should all pack it in today.
And what about the quality of life that the struggling, failing or mediocre business supports? Where exactly does “common sense” deliver the houses, cars, vacations, mutually beneficial and expansion relationships or whatever lifestyle choices describe your vision of success?
The truth is, it doesn’t and never has.
Common sense is a child of common belief systems. Common belief systems are a culmination of ideas poured into us by influential sources in our environment – ideas most people never question, reevaluate or associate with the results they don’t like.
Common belief systems can only generate common thinking. Another word for common thinking is “common sense”.
And common thinking is expressed as common behaviour, which can only produce common results.
Common beliefs = common thinking = common sense = common behaviour = common results.
That’s why most businesses fail in the first 5 years.
That’s why only 1% of business owners are millionaires.
That’s why struggle and failure is so commonplace.
That’s why the vast majority of business owners don’t put themselves in environments conducive to growth.
That’s why most business owners either attempt to do it alone or surround themselves with people getting similar or worse results than they are. “Traditional” networks are called “traditional” for a reason.
You’ll find people with a lot of “common sense” at BNI, Chamber of Commerce and Institute of Directors.
What you won’t find is highly successful people.
That’s what “common sense” does for you.
Uncommon sense is the polar opposite.
Uncommon sense doesn’t follow the well trodden path.
Uncommon sense doesn’t conform to the norm.
Uncommon sense doesn’t promote struggle, failure and mediocrity.
Uncommon sense is doing what most people won’t to produce results most people only aspire to.
Uncommon sense delivers the extraordinary success that alludes 99% of business owners…because their lives are shaped by “common sense”.
Common sense says “stay as you are”
And go backwards.
If you choose to live the effects of common sense – you need do nothing.
If you choose to live the effects of uncommon sense, click the link below.
Christian Simpson is the UK’s leading coach and mentor to business owners and entrepreneurs. For COMPLIMENTARY ACCESS to tried, tested and proven entrepreneurial success strategies, click here
