How realistic is that for you?
Stay in the question for a moment.
What’s the immediate response in your “self-talk” (the resident voice in your head)?
And what does it reveal to you about your existing beliefs about wealth and, most importantly, your worthiness of it?
You can’t manage or improve on something you’re not aware of. Once exposed to consciousness (meaning you’re no longer unconscious to them), your beliefs can’t remain unchanged.
By asking the question “how does this idea serve me and take me towards my growth objectives?” – you’re evaluating the belief and modifying it at the same time. It’s a simple question with a profound effect. Ask it of yourself in everything you’re doing.
Back to that cool £4 million.
In 2007, that’s what was sitting in the bank account of one particular entrepreneur I know. Seven years earlier he’d seen an opportunity to build a coaching training business. This guy wasn’t a coach. In fact, by his own admission, he was completely ignorant to it. What he wasn’t ignorant to was the opportunity in front of him – and he acted on it in 2 ways.
1: He came across a well-known American life-coach and author who was willing to give him access to her substantial list of followers…for FREE. I know, as crazy as it is, she didn’t want a penny for it. We all need a break from time to time and this was certainly one for the entrepreneur concerned (as an aside, funny, is it not, how so-called “lucky” breaks tend to come our way when we take action on an idea – there’s no such thing as “luck” – this is simply the effect of a natural law asserting itself).
Anyway, our man got marketing. He sent a direct mailing to the entire list asking if they’d be interested in becoming a Life Coach like their “guru”.
Bingo! He instantly had a large database of highly interested and highly motivated prospects.
2: Next he set about building a team, including trainers – subject-matter experts in coaching who could, in principle, train others.
Bingo! He’d now found the expertise to deliver the proposition.
It’s not a new strategy. This is the fourth step to riches in Napoleon Hill’s “Think & Grow Rich” (1937).
Hill says ‘the accumulation of great fortunes calls for POWER, and power is acquired though highly organised and intelligently directed specialised knowledge, but that knowledge does not necessarily have to be in the possession of the person who accumulates the fortune”.
Andrew Carnegie, the steel baron sponsor of Hill’s 20-year research that culminated in “Think & Grow Rich” stated that he personally knew nothing about the technical end of the steel business, and he didn’t care to know about it either. He found the specialised knowledge and talent required for the manufacture and marketing of steel through his mastermind group.
Carnegie was a billionaire at the start of the 20th century and had 60 millionaires in his employ. He was the richest man in the world at that time. Yet he accumulated his fortune through the talents of others. Where can you leverage the talents of others to propel your existing business, to generate the kind of life-changing payday we entrepreneurs strive for? What about the business idea/opportunity you’ve seen but never acted upon? How can this strategy make it happen?
Be careful of the common beliefs that might blind you to your success.
The entrepreneur who made himself a cool £4 million wasn’t born with any more talent than you. He wasn’t given resources at birth that were denied to you.
And back in 2000, he didn’t have a great master plan to become a millionaire – he just had the appetite for it, the will to act on his convictions when an opportunity arose, and the marketing know-how to make it happen.
He no longer operated from the conventional wisdom undermining most business owners.
When I was a kid, growing up in a working class community, becoming a millionaire was something that happened to a very small percentage of other people. What a limiting belief that was.. and if I’d not come to the awareness to question it, I’d still be buying into it today.
Becoming a millionaire isn’t as hard as most people think it is – yet the statistics say it is. Just 1% of business owners are millionaires. Evidently, following the crowd is an expensive business.
Take some time today to think into your business. Ask yourself “what could be done to take this business to the next level?” The question will kick start creative thought. Don’t limit yourself in the process by judging what’s realistic and what isn’t – just let loose the possibilities, however “crazy” they may seem.
Think of the wisest business person you know. You don’t have to know the individual personally. What would he or she do in your position? What advice would they give you? What specialised knowledge do you need to build your entrepreneurial wealth, and where can you find it?
Christian Simpson is the UK’s leading coach and mentor to business owners and entrepreneurs. For COMPLIMENTARY ACCESS to tried, tested and proven entrepreneurial success strategies, click here