I’m always thinking, in some form or another, about what brings about greater success in our lives. I’m always pondering on how to combat the ignorance preventing otherwise intelligent, talented and hard-working people from grasping the all-important message about how they make profound improvements in their personal and professional results.
Yep, I know, I should “get a life”, but I can’t turn this tap off and even if I could, I don’t care to. It’s who I am. It’s in my DNA.
Anyway, success, in any given pursuit, is a lot simpler than most people realise. Not necessarily easier, just simpler. There’s a science to success in everything and success itself is no different.
Now I’m going to make an assumption about you and I think it’s a pretty safe one. You want better results, correct? Of course you do. Why else would you be reading my messages if you didn’t?
So what’s stopping you then?
What’s getting in the way of you and much greater success in your life?
Well, the uncomfortable truth is, you are. You, and the screwed up priority calls you make in your life.
Now don’t get all hot under the collar with me. That’ll only prove I’ve hit the nail on the head. You’re not alone in this challenge. Far from it. We’re all guilty of it to varying degrees.
And because of the nature of my work, I see people doing it almost every day. I can promise you, unless you grasp what I’m about to share with you and change it, you’ll never see the success you’re capable of.
Struggle, failure and continuous underachievement is so common in our world because people, in astonishing numbers, get their priorities wrong.
They put far too much precedence on activities that have far less impact on their success (or even detract from it) and either ignore, or put far less precedence, on activities that have the greatest impact.
Here’s a simple example.
A lot of people in the world desperately want to change their body shape. They want a healthier, leaner, and fitter body. And why not? It’s an honourable pursuit to look after the body (shame so few take the same approach to the mind).
Now, if you had the opportunity to ask this section of society who want to change their body shape what the most important activity they should engage in is, the vast majority would tell you exercise.
And they’re wrong.
There can be no denying exercise is important, it’s one of the most important activities of all if you want to be fitter, healthier and leaner…but it’s not the most important of all. Nowhere near it in fact. The most important activity of all is being conscious of the food and liquid consumption going down the throat every day and the implication of it.
This might seem blindingly obvious to you, but it’s not to others. So they exercise, get some short-term results, but never get anywhere near the level of results they could have got because they’re still consuming substances that are not in harmony with their objectives.
Inevitably, most fall off the wagon and return to where they were.
Business owners do the same thing. They place far more precedent on less effective or even success-inhibiting activities and either don’t engage in, or completely ignore, activities that have far greater impact.
This is the 80/20 principle. It’s well-documented, I’ve written about it before and I’m sure you’re very familiar with it (if you’re not you should be – it’s essential – I encourage you to read Richard Koch’s book on the subject).
But knowing alone is not enough. It’s all very well grasping the concept intellectually, but it’s utterly useless unless it becomes a way of life.
So are you living it?
You see, living the 80/20 principle is one of the major differentiators in the day-to-day activity between very successful people and well-intentioned, hard-working, underachievers.
And, just in case you need reminding, the numbers are largely irrelevant. They could be 90/10, 77/23, 81/19 or 61/39, all that matters is the principle.
The bottom line is, a relatively small number of causes have a vastly disproportionate influence on effects, meaning, in any given pursuit, the most effective activities are vastly more worthwhile than the rest.
And I can categorically guarantee, if your results aren’t what they should be and aren’t what you’d like them to be, in any given area of your life, you’re not prioritising the most impactful, important and worthwhile activities in your life.
Christian Simpson is the UK’s leading coach and mentor to business owners and entrepreneurs. For COMPLIMENTARY ACCESS to tried, tested and proven entrepreneurial success strategies, click here